Comparison of online articles

Bias in newspapers

1. Bias through pictures/graphics- camera angle/ caption. The photo has Theresa May in the foreground with supporters clapping in the background making her look empowered.
2. Word choice and tone in the body of the text. This article portrays the Labour Party as "rabble" with a 'poor election campaign'. 
3. Choice of journalist and sources- who is writing them? (beliefs) and who have they got the information from?  This article is from Dan Bloom who is a renowned labour supporter who is promoting labour, pro-Europe and anti David Cameron front pages.                                              
4. Bias through where the article is placed- is it prominent or is it hidden?  This article shows the aftermath over the Grenfell tower disaster which is prominent on the front cover due to the extremely powerful threshold of the article it could not be missed.
5. Bias through omission or selection- whether an article is even published. This article was from the day of the queen being found out of being involved in the tax evasion scandal, which they have chose not to report in support of the royal family.
6. Bias through choice of headline.  As you can see by the headline the sun are clearly against the labour leader Jeremy Corbyn and have not minced their words against hi.
7. 
8. Bias by use of names and titles- ('terrorist' or 'freedom fighter'), as you can see the daily star have portrayed the man clearly as a terrorist due to the awful actions he has gone to, however this could be seen as just because he is of Islamic faith.
9.  
10. Bias through statistics and crowd counts,  this stat has been used in order to make people panic about the number of immigrants entering the UK and go against Cameron and his pledge.

Newspaper analysis

Camera shots

Newspaper codes

• Masthead- title of the newspaper displayed on the front page
• Bar-code- use to scan the newspaper when purchasing
• Caption- brief text underneath an image describing the photograph/ graphic
• Headline- a phrase that summaries the main point of the article
• Main Image- dominant picture, often filling the majority of the front cover
• Page numbers- a system of organisation within the magazine
• Target audience- people who the newspaper aims to sell to
• Pull quote- something taken from within an article, usually said by person in the main image
• Classified ad- an advert that uses only text
• Skyline- an information panel on the front page that tells the reader about other stories
• Edition- versions/ changes to stories that some papers may print several per night
• Stand first- block of text that introduces the story 
• Byline- the line above the story that gives authors details
• Body text- also known as a copy
• Standalone- picture story that can exist on its own or a front page leading to a story
• Center spread- a photograph that runs across the middle two pages
• Lead story- main story usually a splash
• Gutter- blank space between the margins and the publication
• Folio- top label for the whole page
• Page furniture- everything on the page except text or pictures of stories

Analysing Images- Mise-En-Scene

Mise en-scene from Great Baddow High School Media

Setting & Props Task

1.  Lab coats, bio hazard containers, lasers, capes, space, evil headquarters and space shuttles.
2. Rose, wedding ring, chocolate, bed, restaurant, Eiffel tower, sunset and champagne.
3. Masks, clowns, jack in the box, rag doll, haunted house, raining and midnight.

Facial Expressions & Body Language

1. The first image suggests that the characters are faced with a problem that requires overcoming and has caused confusion.
2.  Image 2 suggests that the characters have just been through a traumatic event leaving them feeling shocked.
3. Image 3 suggests that something has gone wrong for the solders leaving their superior in a very angry frame of mind.

Positioning of characters & objects within the frame

1. As the characters are sat at opposite sides of the sofa it would suggest that there is tension between characters and that the film will entail the couple trying to resolve their issues.
2. The positioning of the ax in the middle of the frame suggests the whole film will resolve around violence and weapons.
3. The characters in this frame are positioned in a powerful way with weapons and they are covering pretty much the whole shot. This suggests they are going to be the main characters and are able to combat anything thrown at them.
4. The positioning of the character in the centre of the frame in the middle of an army suggests that it is they who will be largely responsible for the battling in this film

Lighting and Colour

A. High key lighting- extra filler lights used in order to allow the audience to focus on the knife being placed on the characters neck.

B. Low key lighting- contrast between spotlight on the prisoner and the rest of the prison cell has been used in order to show the audience that the character is under pressure.

C. High key Lighting- Extra lights have been used to enhance the blue and green colours that are prominent in this scene which creates an innocent relaxed atmosphere. 

D. Low key lighting- the use of the lack of lighting here in order to create a silhouette at the forefront of the scene creates the fear of unknown within the viewer. 

E. Low key lighting- The contrast between the darkness in background and light in foreground creates a focus on the characters.

F. High Key lighting- The high key lighting in this scene allows us to see the exact emotions of the characters and portrays the tension between the two characters.

Types of Lighting

1. Uses low key lighting with the key light of the lamp in the centre of the scene this creates an eery atmosphere within the scene and focuses on the character with the facial injuries.
2. This scene uses low key lighting with two back lights in order to create a shadow effect on the character this creates a mysterious atmosphere.
3. This scene also uses low key lighting with the main lighting coming from a back light behind the woman which creates a focus on her.
4. This scene uses a stark contrast between the grey background and the bright red heart. This creates a romantic atmosphere as the scene is focused on the heat rather than the dull surroundings.

Reversa Brandy advert Semiotic analysis

Examples of semiotics in advertising

Denotations

• 2 brandy glasses
• Full bottle
• Fireplace
• Set of shark teeth
• Pan/boat with bite mark
• Large round table
• Up-market house
• Lots of labels around mantelpiece
• Regal
• Globes 

Connotations

• Warm and cozy atmosphere
• Welcoming 
• Suggesting Brandy is something you sure
• Contrasts to harsh exhibits
• Way of relaxing
• Home of an explorer
• Explore new tastes?
• Label on bottle very prominent

Axwell / Ingrosso Ultra 2017