Charity ad campaign

Jungle Book Interview

Daily Mail front cover

Daily mail from Jack Cook

SuperMints advert evaluation

What Went Well:

I feel the branding of the product was very iconic as it related to the famous superhero, "superman' and therefore people automatically knew the values of our product. Also, our slogan was very powerful as it captured  our target audience of middle-aged men and it was also very short and therefore left a strong long lasting memory in the viewer. Also, our unique selling point of the three mystery flavours that are guilty pleasures add an unseen and new part to the sweet industry. Also we as a group came up with a variety of different camera angles that helped to pass over our message of the mood you can be put in by eating these mints. Also, I felt that all the members of our group significantly contributed; Calvin did an excellent job designing the packaging and directing; Holly was also excellent with the directing and also organisationally and last but by no means least, Jenifer was excellent with the ideas she came up with for the product swell as her editing of the final advert.

Even Better If:

I think that we could have had a bigger contrast between the mood of the businessman before and after eating the mint as it doesn't look like there is a big enough difference. Also, I feel we should have used a few more locations as scenes for the advert to help interest the audience more. Thirdly, I think we could have used a greater range of camera angles as all our scenes are very similar.


We were given sweets for middle age men and came up with the name of Supermints, and we decided to make a sweet that the men would have enjoyed when they were children and is easy to eat on the way to work

Jack- Actor/props/ product. Jen- Props/blog/ product. Holly- organiser/ producer/ product  Calvin- notes/ director/ product

We planned our sequence by thinking how our product could make the consumer feel then looked into how we could make that look as prominent as possible. We spent a lot of time planning the scenes and exactly how it was going to make up our thirty second slot and then dedicated two days to filming.

We looked at three adverts that had similar target audiences and looked at how we could mimic that but also how we could add variety. I then came up with the idea of some flavours that would be instantly recognisable then Calvin came up with the great idea of a mystery flavour that could add something to our product that is very unique.

Looking ahead this project has made me realise the extra time that is needed to go into productions in order to get the highest possible results. Also, I have realised how all the members of the group must be completely in sync otherwise arguments can occur. Another point to add is that it is crucial to make sure that the idea is completely decided upon and planned before beginning any sort of filming.

SuperMints advert planning

Sweets Planning

Mint:

• Mystery flavours- old school hard boiled sweets
• Minty
• Lemon Sherbert
• Minty toffee
• Mystery- Beer, cider or cocktail (mojito)
• "mints that make a man"- slogan

Man:

• Superman under suit
• Mint completely changes him
• In a busy area- pops the mint and then becomes 'superman' and bowls it down street
• his outlook on life changes

Monday- Filming

Tuesday- Filming

Wednesday- Filming

Thursday- Editing

Friday- evaluation

Jack- Actor/props/ product

Jen- Props/blog/ product

Holly- organiser/ producer/ product

Calvin- notes/ director/ product

Club Advert

 
Analysis: 
I feel that our advert was a good representation of the original that it was based on and it went really well for a few reasons. Firstly, I feel that our editing of the video (first 17 seconds of advert) was very accurate and our framework lined up well with the original in the corner. Secondly, I thought that our camera angles on the whole were very accurate and gave an accurate re-creation of the 90s club advert. Thirdly, I thought we made great use of our four group members managing to use them to the best of our ability to re-create all the scenes, settings and characters. If we were to complete this task again there is a few things I feel we could to improve it, firstly, in the baseball glove scene I am wearing the glove on the wrong hand therefore it is not completely accurate. Secondly, when we are recreating the scene where the ball hits my leg I move across the camera the wrong way it should be from right to left. Finally, in the first scene if we are being highly critical the camera should have started a bit further round to the right before it began its pan to the right. However, I feel it was a really successful re-creation and the group worked really well together in order to make it happen.

Premier Practice Footage

What went well?

• I think that my footage matched the tempo and atmosphere of the music that i used.
• I also think that my cross fading of both video and audio was very effective and was the right length.
• I also think that when changing from the dancing animals to James Bond, the cutting of music to gunshots was very effective before continuing with 'We Know Something'

What Effects and transitions were used?

• Exponential fade
• Center split
• Slide
• Swap
• Swirl
• Broadcast colors
• Camera blur
• Unsharp mask

Even Better If

• I think i could've explored some different audio files to try and create a greater mix throughout my music video.
• I also think i should have split up some of the break dancing scenes as they became to prolonged and therefore ineffective.
• Finally I could have investigated some audio effects and not just the transition of the exponential fade.