Newspaper codes

• Masthead- title of the newspaper displayed on the front page
• Bar-code- use to scan the newspaper when purchasing
• Caption- brief text underneath an image describing the photograph/ graphic
• Headline- a phrase that summaries the main point of the article
• Main Image- dominant picture, often filling the majority of the front cover
• Page numbers- a system of organisation within the magazine
• Target audience- people who the newspaper aims to sell to
• Pull quote- something taken from within an article, usually said by person in the main image
• Classified ad- an advert that uses only text
• Skyline- an information panel on the front page that tells the reader about other stories
• Edition- versions/ changes to stories that some papers may print several per night
• Stand first- block of text that introduces the story 
• Byline- the line above the story that gives authors details
• Body text- also known as a copy
• Standalone- picture story that can exist on its own or a front page leading to a story
• Center spread- a photograph that runs across the middle two pages
• Lead story- main story usually a splash
• Gutter- blank space between the margins and the publication
• Folio- top label for the whole page
• Page furniture- everything on the page except text or pictures of stories