Jungle Book Interview

Media Vocabulary

• Denotation- what we see when we look at an image
• Connotation- what something could mean
• Mise en Scene (Costume, Lighting, Actors, Make up,  Props & Setting)
• Semiotics- the study of signs
• Audience- Disability Regions Class Age Gender Ethnicity Sexuality
• Language Industries Audience Representations 
• Costume Lighting Actors Make-up Props Setting
• Target Audience- Disability Race Class Age Gender Ethnicity Sexuality 
• Genre- a style or art, music or literature
• Psycho graphic profiling- dividing your market based upon different personality traits, values and attitudes etc.
• Demographic profiling- dividing your market based upon age, race, gender and income etc.
• Broadsheet- a newspaper with a large format, regarded as more serious and less sensationalist than tabloids.
• Tabloid-  a newspaper with a compact page size smaller than broadsheet with an emphasis on celebrity stories and gossip etc.
• News Values- general guidelines or criteria used by media outlets to decide the prominence a story receives, (Threshold, Unexpectedness, Negativity, Elite persons/ places, Unambiguous, Personalisation, Proximity, Continuity/ currency).
• Participatory Media- is media where the audience can play an active role in the process of collecting, reporting and analysing content. 
• Webcasting License- a webcast may be distributed to the public live or on demand.
• Technological convergence- as technology improves so do the operating systems such as: TV's, computer's and smartphones.
• Semantic Web- an advancement in the internet where it is structured so it can be read directly by other computers which initiate responses.
• Binge-viewing- watching a significant amount of episodes consistently one after another.
• DAB- Digital Audio Broadcasting
• Traditional media- The original forms of large-scale communication such as: newspapers, magazines, radio and direct mail.
• Google analytics- a service provided by google that monitors the web traffic of certain websites.
• NRS- the national readership survey is a way to classify the audience demographic for the purpose of market research.
• Cultural Imperialism-  promoting the culture or language of one country in another.
• Piracy- the unauthorised use or copying of someone else's work which causes people to be wrongly credited for something they haven't worked for. 
• Horizontal integration- increasing the quantity of production in the same part of the production line.
• Diversification- when a company increases the number of/ the type of product in order to make it more diverse.
• Independent media- any form of media that is not influenced in anyway by political or governmental stances.
• Conglomerate- an organisation made up of two or more companies working together in order to achieve a common goal.
• GRA- graphic arts
• PEGI- Pan European Game Information which is responsible for regulation of video games as well as awarding age rating certificates to each one.
• Media-watch UK- a pressure group formed to prevent the broadcasting of content that they find inappropriate. 
• IPSO- independent press standard organisation in charge of regulating newspapers.

Daily Mail front cover

Daily mail from Jack Cook

Jungle Book Essay

Student essay on jungle book (1) from Jack Cook

Jungle Book Revision Facts/ videos

Jungle book fact sheet from ocr (1) from Jack Cook

The Jungle Book Presentation

The jungle book from Jack Cook

Evaluation of Daily Mail

1. We were given the task of creating a newspaper article about a Royal affair between Meghan Markle and a show business friend. Our target audience was the standard Daily Maily A,B,C1 audience that are interested in gossip stories.
2. We looked at past Daily Mail covers to see what conventions they used every day and what varies with each article, I found that there was always two articles with the smaller article having a photo and there was also a banner across the top of the page. I used an app on my phone to discover what fonts the Daily Mail used for their headlines and then came to the conclusion that Times New Roman was the closest match.
3. I used the Daily Mail cover below as my main source. My first observatio