Media Vocabulary

• Denotation- what we see when we look at an image
• Connotation- what something could mean
• Mise en Scene (Costume, Lighting, Actors, Make up,  Props & Setting)
• Semiotics- the study of signs
• Audience- Disability Regions Class Age Gender Ethnicity Sexuality
• Language Industries Audience Representations 
• Costume Lighting Actors Make-up Props Setting
• Target Audience- Disability Race Class Age Gender Ethnicity Sexuality 
• Genre- a style or art, music or literature
• Psycho graphic profiling- dividing your market based upon different personality traits, values and attitudes etc.
• Demographic profiling- dividing your market based upon age, race, gender and income etc.
• Broadsheet- a newspaper with a large format, regarded as more serious and less sensationalist than tabloids.
• Tabloid-  a newspaper with a compact page size smaller than broadsheet with an emphasis on celebrity stories and gossip etc.
• News Values- general guidelines or criteria used by media outlets to decide the prominence a story receives, (Threshold, Unexpectedness, Negativity, Elite persons/ places, Unambiguous, Personalisation, Proximity, Continuity/ currency).
• Participatory Media- is media where the audience can play an active role in the process of collecting, reporting and analysing content. 
• Webcasting License- a webcast may be distributed to the public live or on demand.
• Technological convergence- as technology improves so do the operating systems such as: TV's, computer's and smartphones.
• Semantic Web- an advancement in the internet where it is structured so it can be read directly by other computers which initiate responses.
• Binge-viewing- watching a significant amount of episodes consistently one after another.
• DAB- Digital Audio Broadcasting
• Traditional media- The original forms of large-scale communication such as: newspapers, magazines, radio and direct mail.
• Google analytics- a service provided by google that monitors the web traffic of certain websites.
• NRS- the national readership survey is a way to classify the audience demographic for the purpose of market research.
• Cultural Imperialism-  promoting the culture or language of one country in another.
• Piracy- the unauthorised use or copying of someone else's work which causes people to be wrongly credited for something they haven't worked for. 
• Horizontal integration- increasing the quantity of production in the same part of the production line.
• Diversification- when a company increases the number of/ the type of product in order to make it more diverse.
• Independent media- any form of media that is not influenced in anyway by political or governmental stances.
• Conglomerate- an organisation made up of two or more companies working together in order to achieve a common goal.
• GRA- graphic arts
• PEGI- Pan European Game Information which is responsible for regulation of video games as well as awarding age rating certificates to each one.
• Media-watch UK- a pressure group formed to prevent the broadcasting of content that they find inappropriate. 
• IPSO- independent press standard organisation in charge of regulating newspapers.