In source B, we see the main headline of 'you pay £36m for Calais clear-out' in a large bold sans-serif font. This use of directly addressing the reader aims to provoke a negative representation of the 'migrants in Calais'. By understanding the noun of 'you' the Daily Mail are emphasizing the economic disruption as well as social disruption hat migrants are alleged to have caused. This conforms to Hall's representation theory as migrants have been reduced to a very few negative characteristics that the public perceive to be as true. These representations are often that migrants are: of ethnic minority, cause "chaos", and they are a threat to society; which is echoed in the article "keep the site shut for good".
Another negative representations of ethnicity in Source B is the image of Kylie Manogue combined with the headline "Radio waves that keep Kylie young at 48". By choosing a slightly low angle shot, it connotes that all women that focus on beauty and glamour are superior in modern society. Furthermore, the use of 'Radio waves' in the headline show that women feel the need to have cosmetic surgery in order to feel confident (of which 51% of Daily Mail's readership are female). This reflects Van Zoonen's theory of patriarchy. This is a negative portrayal of white blonde haired women as they are often stereotyped as glamour driven in comparison to many other strong independent women. Once again this conforms to Stuart Hall's representation theory of stereotypes.
Whereas, in Source A the Independent represent the African-American migrants as people in need and individuals rather than generalizing them into one stereotype. The image of the 'Ethiopian migrant' in distress with fearful facial expressions represents the difficult times these migrants face. Furthermore, the predominantly black migrants suggest that racism can often lead to many ethnic minorities being forced to migrate due to a lack of opportunity.
A-level Media
Friday 5 April 2019
Friday 8 March 2019
D83 Trailer Analysis
- The use of the non-diegetic parallel music (Major Tom by Peter Schilling) connotes a theme of drama and panic that is likely to ensue in the series because of the loud drum beats that it contains that are aligned with the cuts emphasise the seriousness of the drama. This is paired with the diegetic off-screen dialogue of Reagan's speech (1984 addressing his fears of communism in the USSR) which emphasises realism and verisimilitude of fear during the 1980s. When it is combined with the split screen of the non-fiction images of the cold war preparations for nuclear war it emphasises the fear that was felt by eastern europeans during the 1980s which many of the shows audience would be able to empathise with. This is effective because the combination of editing and the music choices allows potential audience members to understand the seriousness and verisimilitude of the series that are appropriate for a highly intelligent demographic.
- The use of the split-screens throughout the trailer (such as, soldier-spy) creates enigma within the audience because they are left wondering how Martin can live a duel-lifestyle and questions where his true allegiance lies. This is combined with the fast-pace cuts and transitions of action-scenes which emphasises the intense narrative that is shown in the drama. This encourages the audience to watch the show because the trailer creates many enigmas that makes the audience to watch the series as they want to resolve these. In addition to this, the enigmas combined with the action in the trailer have connotations of an open-ending narrative as this action must be spread over many episodes and as a result, it is likely to make people continue to watch.
- The trailer attempts to avoid subtitles and German dialogue because it may limit the potential audience that they can attract. This is because there is likely to be an audience resistance within some people to watch a whole series that contains subtitles. Subsequently, if subtitles are used there may only be a certain demographic that is likely to watch the show, this is often ABC1 who are often associated with a higher-level of intelligence that are engaged enough to read the subtitles throughout a series. Therefore, the decision to not use subtitles or German dialogue could have been a profit-based decision in order to get the largest number of viewers to ensure the success of the show.
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Exemplar News Q1
In source B, we see the main headline of 'you pay £36m for Calais clear-out' in a large bold sans-serif font. This use of directly a...
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