What Went Well:
I feel the branding of the product was very iconic as it related to the famous superhero, "superman' and therefore people automatically knew the values of our product. Also, our slogan was very powerful as it captured our target audience of middle-aged men and it was also very short and therefore left a strong long lasting memory in the viewer. Also, our unique selling point of the three mystery flavours that are guilty pleasures add an unseen and new part to the sweet industry. Also we as a group came up with a variety of different camera angles that helped to pass over our message of the mood you can be put in by eating these mints. Also, I felt that all the members of our group significantly contributed; Calvin did an excellent job designing the packaging and directing; Holly was also excellent with the directing and also organisationally and last but by no means least, Jenifer was excellent with the ideas she came up with for the product swell as her editing of the final advert.
Even Better If:
I think that we could have had a bigger contrast between the mood of the businessman before and after eating the mint as it doesn't look like there is a big enough difference. Also, I feel we should have used a few more locations as scenes for the advert to help interest the audience more. Thirdly, I think we could have used a greater range of camera angles as all our scenes are very similar.
We were given sweets for middle age men and came up with the name of Supermints, and we decided to make a sweet that the men would have enjoyed when they were children and is easy to eat on the way to work
We planned our sequence by thinking how our product could make the consumer feel then looked into how we could make that look as prominent as possible. We spent a lot of time planning the scenes and exactly how it was going to make up our thirty second slot and then dedicated two days to filming.
We looked at three adverts that had similar target audiences and looked at how we could mimic that but also how we could add variety. I then came up with the idea of some flavours that would be instantly recognisable then Calvin came up with the great idea of a mystery flavour that could add something to our product that is very unique.
Looking ahead this project has made me realise the extra time that is needed to go into productions in order to get the highest possible results. Also, I have realised how all the members of the group must be completely in sync otherwise arguments can occur. Another point to add is that it is crucial to make sure that the idea is completely decided upon and planned before beginning any sort of filming.
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