Friday 15 September 2017

Reversa Brandy advert Semiotic analysis

Examples of semiotics in advertising

Denotations

  • 2 brandy glasses
  • Full bottle
  • Fireplace
  • Set of shark teeth
  • Pan/boat with bite mark
  • Large round table
  • Up-market house
  • Lots of labels around mantelpiece
  • Regal
  • Globes 
Connotations

  • Warm and cozy atmosphere
  • Welcoming 
  • Suggesting Brandy is something you sure
  • Contrasts to harsh exhibits
  • Way of relaxing
  • Home of an explorer
  • Explore new tastes?
  • Label on bottle very prominent
-
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Exemplar News Q1

In source B, we see the main headline of 'you pay £36m for Calais clear-out' in a large bold sans-serif font. This use of directly a...

  • Horror Genre
    D escribe I n detail S etting T hemes I cons N arrative C haracters T extual analysis We decided to choose a narrow d...
  • Gender representations in the media
    Media Text one: This example is the film trailer for Star Wars Rogue One and is an example of a countertype (where a representation cha...
  • Theory
    Stanley Cohen- Moral Panics:  A theory suggested by Stanley Cohen a media theorist who published his book the 'Folk Devils and Moral Pan...