Friday, 15 September 2017

Reversa Brandy advert Semiotic analysis

Examples of semiotics in advertising

Denotations

  • 2 brandy glasses
  • Full bottle
  • Fireplace
  • Set of shark teeth
  • Pan/boat with bite mark
  • Large round table
  • Up-market house
  • Lots of labels around mantelpiece
  • Regal
  • Globes 
Connotations

  • Warm and cozy atmosphere
  • Welcoming 
  • Suggesting Brandy is something you sure
  • Contrasts to harsh exhibits
  • Way of relaxing
  • Home of an explorer
  • Explore new tastes?
  • Label on bottle very prominent
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