Intro to audience from Great Baddow High School Media
What is an audience?
An audience is a group of listeners, readers and spectators at a public even such as a concert or a play.
Intro To Audience
Moral Panics: A theory suggested by Stanley Cohen a media theorist who published his book the 'Folk Devils and Moral Panics' in 1972. His theory stated that "condition, episode, person or group are defined as a threat to societal values and interests". He said that the media play a massive role in enforcing moral panics at all times. He also suggested that the media overreact an aspect of radical behaviour that is against the norm however they portray it as a model for people to follow.
Hypodermic needle theory: Is the theory that suggests that mass media has a direct and powerful effect on its audience. It was a very prominent theory in the 1940s & 1950s which saw a strong influence on behavioural change. It says the media can directly 'shoot' or 'inject' the audience with appropriate messages designed to trigger a response.
Media Effects Theory: is the idea the media plant ideas in the audience's head directly and was suggested by theorist Albert Bandura. He thought that audiences gain their attitudes, responses and conduct themselves based on what they see in the media.
Gillette Advert Analysis
This advert is very stereotypical of what is expected of a man in the 1980s and it suggests that every man that uses Gillette will gain all these stereotypical needed qualities. Firstly, it suggests that by using a Gillette razor you will marry the stereo typically perfect girl. The framework at the start of the advert shows the image of three best friends in tuxedos, which once again shows that by using a Gillette razor you will be fully successful and happy due to the denotation of an expensive suit. It also plays an upbeat soundtrack throughout the advertisement which represents the perfect life you expect to lead using this razor which highlights the reception theory which is being portrayed. The song lyrics say "make the most of who you are" when showing a sequence of the actor as a businessman, athlete aswell as being a great father, which could have connotations of not just benefiting you personally but by buying the rasor you are benefiting the whole family.
What is an audience?
An audience is a group of listeners, readers and spectators at a public even such as a concert or a play.
Intro To Audience
Moral Panics: A theory suggested by Stanley Cohen a media theorist who published his book the 'Folk Devils and Moral Panics' in 1972. His theory stated that "condition, episode, person or group are defined as a threat to societal values and interests". He said that the media play a massive role in enforcing moral panics at all times. He also suggested that the media overreact an aspect of radical behaviour that is against the norm however they portray it as a model for people to follow.
Hypodermic needle theory: Is the theory that suggests that mass media has a direct and powerful effect on its audience. It was a very prominent theory in the 1940s & 1950s which saw a strong influence on behavioural change. It says the media can directly 'shoot' or 'inject' the audience with appropriate messages designed to trigger a response.
Media Effects Theory: is the idea the media plant ideas in the audience's head directly and was suggested by theorist Albert Bandura. He thought that audiences gain their attitudes, responses and conduct themselves based on what they see in the media.
Gillette Advert Analysis
This advert is very stereotypical of what is expected of a man in the 1980s and it suggests that every man that uses Gillette will gain all these stereotypical needed qualities. Firstly, it suggests that by using a Gillette razor you will marry the stereo typically perfect girl. The framework at the start of the advert shows the image of three best friends in tuxedos, which once again shows that by using a Gillette razor you will be fully successful and happy due to the denotation of an expensive suit. It also plays an upbeat soundtrack throughout the advertisement which represents the perfect life you expect to lead using this razor which highlights the reception theory which is being portrayed. The song lyrics say "make the most of who you are" when showing a sequence of the actor as a businessman, athlete aswell as being a great father, which could have connotations of not just benefiting you personally but by buying the rasor you are benefiting the whole family.
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